Kierston Powell
Call Me KP
I DO WHAT I LOVE
I'm a marketing strategist with 9+ years of traditional and digital marketing experience for high-profile clients, brands and talent in the live entertainment industry.
My areas of expertise are digital growth, brand development, B2B && B2C marketing, social media, editorial && content creation, public relations, digital analytics, and partnerships.
I like to think of myself as a business savvy content creator because I am able to understand brand goals, translate them into marketing strategies and tactics, build strong editorial and produce highly engaging content to grow audiences and expand brands all digitals platforms. I’m passionate about achieving goals, executing campaigns, curating content and networking with like-minded people.
Added Bonus: I’m open-minded, overly organized and actively learning.
BRAND DEVELOPMENT
Being able to help identify a brand, find its voice, create its mission, build its design and messaging is a skillset that I take pride in. But, branding is more than just the creative, it’s also about defining target markets, executing marketing strategy, maintaining reputation, gaining influence and building brand equity and advocacy with shareholders.
DIGITAL GROWTH STRATEGY
Whether it’s creative strategy, editorials, curating digital content or tracking analytics, I believe in trusting marketing processes and listening to the data to produce campaign strategies that deliver results. My digital skillsets are in paid digital advertising, social media sponsored and organic posts, email marketing and website optimization. I’ve strategized, created and executed various types of digital marketing campaigns that successfully increase global brand awareness, drive web traffic, capture conversions and digital ROI.
CONTENT PRODUCING
Whether its brainstorming, scriptwriting, editing, directing or producing long-form or short-form video content, I always get inspired by the entire content creation process. I nerd out on digital marketing strategy and content calendars to publish high-quality content through various channels.
COMMUNICATIONS
Whether it’s sharing news with the press, delivering strategic communications plans, maintaining a public image or brand identity or trending news on social media, my professional experience matches my personality — I am a social butterfly which makes networking, community building and spreading the word with the right people at the right time one of my greatest attributes.
EVENT MARKETING & PLANNING
Whether its press events, video shoots, trade shows, community outings, company picnics, special occasions, rehearsal dinners or wedding ceremonies, chances are - I’ve planned, coordinated and executed various types of events throughout my career. My favorite part of event planning is building marketing strategy and communications plans for them!
“KP is a rising star. She is well-organized, executes timely, follows through on tasks and is a great collaborator. KP has a fantastic ability to work with cross-functional teams, identify pain points, guide process where necessary, and manage plans to achieve goals. She excels in event management and project execution. KP’s work-ethic is superior; a dream to work with.”